Staying healthy is easier with a Healthfirst OTC Plus card. Save on items you use every day, such as toothpaste, eye drops, aspirin, and more, when you shop at participating neighborhood stores and select online retailers, with free home-delivery options available.
If you have questions about your new OTC Plus card, download the guide to using your card below.
If you’re a Healthfirst Medicare Advantage plan member with an OTC Plus card, you have the flexibility to spend your benefit in more ways and at more places.
Use your OTC Plus card to pay for non-prescription drugs, health-related items, exercise equipment, and activity trackers.
Eligible members can also use it to buy healthy foods at farmers' markets and other participating retailers, and pay for home utilities such as gas, oil, electric, water, and internet service.*
Remember to activate your OTC Plus card and bring it with you to participating pharmacies and other retailers, as you cannot use your Healthfirst Member ID, Medicaid ID, or Medicare card to purchase OTC items.
Any unused balance will automatically expire at the end of each month, or upon disenrollment from the plan.
| Category | Life Improvement Plan (HMO D-SNP) | CompleteCare (HMO D-SNP) | Connection Plan (HMO D-SNP) | Increased Benefits Plan (HMO) | 65 Plus Plan (HMO) |
|---|---|---|---|---|---|
 |
|||||
 |
|||||
 |
|||||
 |
|||||
 |
*Healthy foods and home utilities are special supplemental benefits for members enrolled in a Healthfirst dual-eligible special needs plan. To be eligible, you must have a chronic condition such as cardiovascular disorder, disabling mental health condition, diabetes, lung disorders, obesity, or another eligible condition not listed. Benefit eligibility is not based on your chronic condition alone.
**CompleteCare members may qualify for PERS. Contact Member Services to see if you're eligible.
Last update January 1, 2026 @ 12:07 am
Purchase non-prescription drugs and health-related items such as aspirin, vitamins, eye drops, laxatives, and more at participating pharmacies and other retailers. Log in to your Healthfirst account at MyHFNY.org, or use the Healthfirst NY Mobile App for a list of approved items and participating retailers.
Buy OTC and health-related items online at walmart.com and instacart.com.
You can also shop online with no-cost delivery at https://www.conveyhfotc.com/login or log in to MyHFNY.com to automatically access your Convey account.
If eligible, you can purchase healthy foods from participating retailers and farmers’ markets. Examples of approved food items are fruits, vegetables, meats, poultry, seafood, eggs, dairy, rice, pasta, beans, and much more. Visit MyHFNY.org, or use the Healthfirst NY Mobile App for a list of approved items and participating retailers.
CompleteCare members may qualify for home-delivered meals without using their OTC Plus allowance. Contact Member Services to see if you are eligible.
Purchase exercise equipment and activity trackers (such as Apple® Watches, pedometers, and other fitness watches) through participating retailers and Convey. Visit https://www.conveyhfotc.com/login or log in to MyHFNY.org to automatically access your Convey account.
If eligible, you can use your OTC Plus card to pay for your home utilities (gas, oil, electric, water, and internet service) if your utility service provider is on our approved list (e.g., NYC Water Board, Consolidated Edison, National Grid, Spectrum, and others).
You can make your payment directly to your utility company or internet service provider by calling them or using their payment website.
Life Improvement Plan, Connection Plan, Increased Benefits Plan, and 65 Plus Plan members only: Use your OTC Plus card towards your purchase of a PERS. Personal emergency response systems give you 24/7 access to help in the event of an emergency (for example, a fall). Each emergency response system is powered by Lifestation, and you must order your PERS device and monthly service through Lifestation. Order your PERS through Lifestation by calling (888) 360-8108. Visit lifestation.com/healthfirst to see covered devices.
CompleteCare members may qualify for PERS. Contact Member Services to see if you’re eligible.
The OTC Plus card cannot be converted to cash, nor can it be used to purchase Part B or Part D prescription drugs. Certain brands may not be eligible at all locations. The list of eligible items may vary from month to month. Items may change, depending on availability. Limitations and restrictions may apply.
Log in to MyHFNY.org or call 1-833-684-8472 (24 hours a day, 7 days a week) to activate your OTC Plus card and for a list of approved items and participating pharmacies and retailers. Please have your OTC Plus card with your 16-digit member benefit card number ready.
Last update January 1, 2026 @ 12:07 am
For a complete list of participating pharmacies and retailers, you can use the Healthfirst NY Mobile App, or visit MyHFNY.org.
You may be eligible for reimbursement if you have trouble paying with your OTC Plus card. To learn more please use the Healthfirst NY Mobile App, or by logging in to MyHFNY.org.
Or call Member Services at 1-888-260-1010 (TTY English: 1-888-542-3821, TTY Español: 1-888-867-4132), 7 days a week, 8am–8pm (October through March), and Monday to Friday, 8am–8pm (April through September).
Learn more about the items and services you can purchase with your OTC Plus card by using the Healthfirst NY Mobile App, logging in to MyHFNY.org, or downloading a guide below.
Coverage is provided by Healthfirst Health Plan, Inc. and/or Healthfirst PHSP, Inc. (together, "Healthfirst"), which offer HMO plans with a Medicare contract and a contract with the NY State Medicaid program. Enrollment in Healthfirst Medicare Plan depends on contract renewal. Plans contain exclusions and limitations. Benefits vary by plan.
ATENCIÓN: Dispone de servicios de asistencia lingüística y otras ayudas, gratis. Llame al 1-866-305-0408 (TTY: 1-888-867-4132).
请注意：您可以免费获得语言协助服务和其他辅助服务。请致电 1-866-305-0408 (TTY: 1‑888‑542‑3821)。
OTC items are subject to the plan’s list of eligible items and the plan’s participating network of retail, online, and utility providers.
Last update January 1, 2026 @ 12:07 am
Y0147_MKT26_54 5319-25_M
Activate your card by calling 1-833-684-8472
(24 hours a day, 7 days a week), or log in to MyHFNY.org
You’ll need to provide:
Visit a participating location in person, or buy online at walmart.com, instacart.com, ConveyOTC or log in to MyHFNY.org
Take your activated Healthfirst OTC Plus card to a participating store and select the approved items you want to purchase.
You can use your Healthfirst OTC Plus card at locations such as:
For a complete list of participating pharmacies and retailers, use the Healthfirst NY Mobile App, or log in to MyHFNY.org.
You can also call our Member Services Representatives at 1-888-260-1010 (TTY 1-888-542-3821), 7 days a week, 8am–8pm (October through March), and Monday to Friday, 8am–8pm (April through September).
Pay for your items
At local retailers, take your items to the checkout lanes. When you check out, swipe your OTC Plus card for payment. Purchases of approved items are automatically deducted from your card balance.
Bring your OTC Plus card with you, as you cannot use your Healthfirst Member ID card or Medicare card to purchase OTC items. If you forget your card, you can access a digital version within the Healthfirst NY Mobile App.
If your card is lost or stolen, please report it immediately by calling Member Services at 1-888-260-1010.
*Healthy foods and home utilities are special supplemental benefits for members enrolled in a Healthfirst dual-eligible special needs plan. To be eligible, you must have a chronic condition such as cardiovascular disorder, disabling mental health condition, diabetes, lung disorders, obesity, or another eligible condition not listed. Benefit eligibility is not based on your chronic condition alone.
Coverage is provided by Healthfirst Health Plan, Inc. and/or Healthfirst PHSP, Inc. (together "Healthfirst"), which offer HMO plans with a Medicare contract and a contract with the NY State Medicaid program. Enrollment in Healthfirst Medicare Plan depends on contract renewal. Plans contain exclusions and limitations. Benefits vary by plan.
ATENCIÓN: Dispone de servicios de asistencia lingüística y otras ayudas, gratis. Llame al 1-866-305-0408 (TTY: 1-888-867-4132).
请注意：您可以免费获得语言协助服务和其他辅助服务。请致电 1-866-305-0408 (TTY: 1‑888‑542‑3821)。
OTC items are subject to the plan’s list of eligible items and the plan’s participating network of retail, online, and utility providers.
You will receive an OTC Plus card which has a VISA logo, but it does not work like typical VISA debit or credit cards. Your OTC Plus card will have a maximum amount you can use to buy approved OTC non-prescription drugs, health-related items, and more at participating pharmacies and retailers.
Your OTC allowance only works during the current benefit period; the amount does not carry over to future benefit periods. Questions? View your Evidence of Coverage or contact Member Services.
If your card is lost or stolen, please report it immediately by calling Member Services at 1-888-260-1010.
Coverage is provided by Healthfirst Health Plan, Inc. and/or Healthfirst PHSP, Inc. (together, "Healthfirst"), which offer HMO plans with a Medicare contract and a contract with the NY State Medicaid program. Enrollment in Healthfirst Medicare Plan depends on contract renewal. Plans contain exclusions and limitations. Benefits vary by plan.
ATENCIÓN: Dispone de servicios de asistencia lingüística y otras ayudas, gratis. Llame al 1-866-305-0408 (TTY: 1-888-867-4132).
请注意：您可以免费获得语言协助服务和其他辅助服务。请致电 1-866-305-0408 (TTY: 1‑888‑542‑3821)。
OTC items are subject to the plan’s list of eligible items and the plan’s participating network of retail, online, and utility providers.
Last update January 1, 2026 @ 12:07 am